What is the logo? It is a graphic element through which a brand can be identified.
What is your favorite logo? Why? What do you think big brands have in common?
Objectively speaking, after all, if we want an example of an ideal logo we should look to brands that sell (market leaders, in particular). Why? Because they sell. From here, if we take a first step, we arrive at research.
Research has a very important role in marketing. In our case, it’s good to follow both the competition and successful brands operating in various markets to be able to look at the bigger picture.
Does inspiration help me?
In addition to the design inspiration needed (at least a little), there are also some tips that can guide you in this process, although it sometimes seems endless and extremely difficult.
Tips and tricks:
- Simple and memorable.
Although we may call for the help of a specialist, we still don’t need anything sophisticated. The simpler our logo is, the easier it will be to remember. For example, look (for a few seconds) at a picture with many logos that you don’t know very well, and then try to talk about what you saw. Exact! Simplicity helps you have a memorable logo. - Easy to resize.
Choose the right shape and dimensions to be able to resize the logo according to your needs. Compatibility in its use on any type of material (whether we are talking about the printed one or for the online environment). - Viable and versatile.
Yes, it is true that many successful brands, over time, have gone through the re-branding process several times. However, this happened over time, and the changes were not really major. So, think about a logo that has a long life and can be easily reworked if needed (re-branding). - Adaptability and compatibility.
This time, we are referring to a different kind of compatibility. Now you will understand the importance of the research I told you about earlier. The chosen logo must adapt to the market in which you operate, i.e. be compatible with the domain and suitable for several age groups. Use colors and shapes/symbols representative of your area of interest. I know, easy to say.
The logo represents your brand, both literally and figuratively. This means that he must find the values that your business has and wants to pass them on to the consumer.
You don’t need to enter a lot of details in the logo! You can also stand out through simplicity. Use as few colors as possible! In general, famous brands use a maximum of 2, but the limit for simplicity is 3. And since we’re still on the topic of colors, don’t forget that you have to use them to send the consumer thinking to your own values. Colors compatible with several age categories. Also, take into account the fact that some must be chosen that will not lose their quality when printed. Obviously, don’t forget the possibility of printing/embroidering the logo on various products (T-shirts, caps, backpacks, etc.). Do not use more than 2 fonts! Our interest is that the logo is memorable, right? Choose symbols representative of your activity and the market in which you operate! Do not use very, very thin elements (there is a possibility of having problems with the print or if you want to embroider them). Try to have 2,3 variations of the logo until you reach the final one. Many brands use a few initials or even their own name for their logo. Don’t copy or choose a logo similar to another brand! So keep it simple!