How to provide a unique user experience

The experience of a user on a website plays an extremely important role in increasing interest in a company, being a way through which the customer interacts with the brand.

But what does user experience actually mean? Many times I have experienced different emotions while surfing online. Whether it’s pleasure, excitement, curiosity or boredom, frustration when the going gets tough. These emotions have to do with user experience (often abbreviated UX).

There are many factors to consider when designing a website for a unique experience. Here is a list of some relevant points.

Knowing the users

In order to understand the needs of the users, it is crucial to study the audience in detail – analyzing the lifestyle, needs, preferences, wants and fears. UX designers often build what is called a “persona” to understand the user more easily.

Another important part of this study is the creation of a “user journey” – determining the actions that a website user takes and the website’s response to them.

With the help of all this information, a website can be created that specifically addresses the audience, allowing them to get exactly what they need.

Website planning

For an effective UX, you need to spend time in planning. The faster this process is, the greater the chances of forgetting something or making a mistake. Preparing a plan on how users could get to the website (google search, social media, recommendations, google ads) and what they will do once they arrive on the website is exactly what I mentioned in the previous point, the user journey. At this point in the process, attention to detail is extremely important to ultimately achieve a great experience for everyone who accesses the website.

The voice of the brand

The personality of the brand must influence the appearance and emotion that the website conveys. By creating an attractive design, you can lead to a pleasant experience for everyone who accesses the site.

Another important aspect is the personality of the brand and how it will be perceived. This aspect dictates the direction the website will go, including the colors used, the content on the pages and the tone of voice in which the content is written. To ensure consistency in creating the brand personality, it is necessary to use the same images on social media platforms as well.

SEO (search engine optimization)

An important part of the user experience is the ease with which he can reach the website when he needs it. Using SEO, you can drive search engine traffic to your website. There are many elements that make up good SEO (Google Ads, backlinks, meta tags, HTML tags) but in general it means using relevant keywords for your content.


Once created, a website must be tested to see if it fulfills its purpose and if it works within optimal parameters. The tests should be done by external people, not those from the team that worked on the creation of the website. That way you will be able to have an objective perspective that reflects its functionality.

Start by creating a few scenarios that cover the entire website, and ask testers to perform specific tasks. They will then return with feedback that will include any difficulties they encountered or other bugs they discovered. That way you will be able to eliminate any problems before publishing the website.

In conclusion, a good user experience should be the foundation of attracting new potential customers, maximizing potential ROI.

What is important from the very beginning is the awareness that the whole process of thinking and creating the best user experience takes time. Starting with understanding your audience, developing a design, creating scenarios to meet their needs and finally publishing your website is an investment of resources that will bring results and rewards.

Creating a website is a process that requires a lot of attention to detail, but it is certainly an enjoyable one, and the satisfaction of completing a website that works smoothly is both for the user and the web designer.