Romanian Green PPA
Enhance User Experience
Improving the overall user experience was crucial to keep attendees engaged and interested in the conference.
Research and Analysis
Extensive research was conducted to understand user behavior, preferences, and pain points related to the conference website. The analysis revealed that potential attendees and sponsors sought clear information on the conference agenda, speakers, and sponsorship details. Additionally, they expressed the need for a user-friendly interface and a responsive design.
What we did
A mobile-first approach was adopted to ensure the website was accessible and visually appealing across various devices. The responsive design aimed to provide a consistent experience whether accessed from a desktop, tablet, or smartphone.
The website’s navigation was streamlined with a clear menu structure, allowing users to easily access key sections such as the agenda, speaker profiles, sponsors, and registration. A search functionality was implemented for quick information retrieval.
The homepage featured an engaging hero image, clear CTAs for registration, and highlights of keynote speakers and conference sponsors. This served as a visually appealing entry point for users.
The registration process was simplified into a few intuitive steps, offering different ticket types, workshop selections, and networking event options. A progress indicator was included to guide users through the registration journey.