you are constantly thinking of new ways to develop your business and it’s easier to reach your target audience – the perfect normal thing, encouraged again in After your searches, you came to the conclusion that one of the best choices would be be an online content?
Then you have reached the correct answer, social media platforms being used daily by over 63% of the planet’s population. If that sounds like a big number to you, well, you’re right, studies show even more interesting things: Facebook remains the most popular social media platform in the world, with over 1.3 billion daily users, closely followed by Instagram and Pinterest , both with over 1 billion daily users.
Moreover, research shows that, on average, an adult aged between 25-30 years spends about 35 minutes a day in the online environment only within the social networks from the list above.
But the really impressive news comes in the following: in the spring of this year, YouTube revealed that people spend on the famous platform approximately one billion hours a day, watching with great interest videos from various industries such as: entertainment, DIY (do it yourself), marketing, love & life coaching, traveling, sa.
In this way, YouTube shows once again that it is making history, having managed in recent years to outrank both other online media platforms and traditional media: 80% of the US population, for example, chooses YouTube at the expense of classical television.
In the latest statements made by platform officials, YT aims to become the largest social media platform in the world, recently introducing new options for its users: the possibility to take pictures and integrate them into channel pages, a news feed strikingly similar to that of Facebook and the options to leave comments for Series (the YouTube version of Stories – another novelty introduced by the online publishing platform) – being just a few examples. We cannot know for sure if the people from YouTube will reach the proposed result (although the chances are considerably increased), but we know that in the visual department, any kind of business has a much higher chance of reaching the target audience, as long as it has a correct guidance, of course.
The first thing you need to know is that the public loves content. What does content mean? It means that the information you want to present should be wrapped in a mini-story: it creates emotions and plays with the images in the users’ minds, encouraging them to see your product as not only necessary but also nice. one that I use because I relate to him, support him and see his qualities and to whom he turns again out of pure attachment.
Some of the biggest entertainers on YouTube know this, referring to their subscribers as “family”, “closest friends”, “the biggest gang”, collecting not only quality video content from the point of view of visual sight, but also creating emotions in their viewers. In fact, it is not the video quality that makes users return to a YT channel or buy its products. In the following we will see four trends in this industry that ensure you varied videos and a loyal audience.
Augmented reality, mobile and 360 ° videos
The integration of the mobile aspect in the creation of video content is one of the reasons for the increase in popularity of many brands. The accessibility of the new technology gives us the opportunity to make new videos but also to share them with those close to us. The latest generation tablets and mobile phones allow both the developer and the user a unique experience: in the last two years, these types of videos have had remarkable results in winning new audiences, influenced by the development of the VR (virtual reality) industry. In addition, YouTube encourages its users to buy products using the combination of the two features: swipe to buy is just one example. Augmented Reality is a term that is increasingly heard in the creation of video content. With the introduction of the new technology by iPhone 8 and iPhone X, it became increasingly clear that Augmented Reality is gaining ground, especially in the development of successful marketing campaigns. In the development of ARkit (introduced on the market by Apple), the producers thought of augmented reality as an excellent tool for marketers in all markets and integrated it including in the creation of videos on YouTube.
Tutorials, DIY or How to
Being an important part of the industry, online tutorials were among those that actually launched the big platform. It’s natural, these types of videos are addressed to almost all types of industries and audiences: people want to know how they can cook new recipes, how they can build various things or how they can beautify their apartment with little money and in an original way. Being among the most viewed types of videos, any type of marketing can make not only personalized videos, but can also call on specialized content creators to propel their business, increase their audience and income. Creativity is at home: you can use funny clips or influencers (popular people in the online environment), you can find new and new ways to interact with your audience and meet their needs.
Videos with short ads, title optimization and thumbnail design
YouTube officially informs us that users’ attention on ads stops after the 24th second, the maximum level being reached in the 5th and 8th seconds. With this in mind, in creating an online marketing campaign and the ads inside a video should be taken taking into account the factor of attention and involvement: a video of this kind should not last more than 10 seconds, especially in the case of an in-stream video ad type. In December last year, YT launched an official list of short promotional videos, in which the absolute winner was Samsung. The advertisement considered a landmark lasted 6 seconds and its impact on the market was absolutely resounding. Related to the attention factor, when creating a YouTube video you must also take into account the optimization of the titles, but also the design of the thumbnails. Choose titles with friendly, short and to-the-point language and a simple but effective thumbnail. A language that is too pretentious or the use of click-bait will cut your credibility or create the image of being inaccessible. A loaded and multi-colored image can give you the feeling that it will attract the public, but it has the opposite effect in reality. The mental process of seeing a multi-colored and jumbled presentation image is similar to that of seeing a prohibition sign. There are exceptions, but they are rare and it is best to play it safe.
In conclusion: use mobile platforms, new technology and the general desire for information, do live streaming or collaborate with influencers in this regard, attract attention at the right time and in a pleasant way, be open, communicative and creative, show your audience how cool you are and you will get your reward in due course!