Are you interested in promoting your blog and its content but don’t know how? To do this job better with great success?
You find all kinds of information, but you don’t know where to start and what exactly SEO means? In the following we will explain as clearly and concisely as possible everything you need to know about SEO plus some tips on how you can optimize the SEO of your blog content.
SEO is the abbreviation of Search Engine Optimisation- in Romanian Optimizare in Engineul de Cautare. Search engines – are used by users daily, the latest studies show that the Google search engine – for example – is accessed 40,000 times per second, (!!) thus reaching over 3.5 billion daily searches. With such figures, SEO becomes important for any website and business: with the help of keywords (Key Words), your business can organically rise in the results offered by search engines, helping customers to find your business more easily.
Here are some simple steps to optimize your blog for online searches:
Pay Attention to the Title – The title is the first thing your reader is introduced to. It should be short or medium in length, provide concrete data or arouse interest in the content of the text we are about to read. It is also the most important in SEO: for a good result, limit your title to 55 characters. This way you ensure that the title of your article will fully fit into a search engine display.
Meta Description – Although it has no SEO impact and the descriptive words do not influence the search ranking in any way, the importance of the meta description is increased: through it you give your reader some information about the content of your article: if a good title will help you capture attention, a good description will determine whether the reader will access your page or not.
Key Words – They are the ones that actually help you: the user uses some keywords in their searches, which, once found in the content of your article, will make the engines move you up in the list of options. Each domain or topic has its own keywords, and it’s a good idea to use them twice as much as you normally would to improve your chances. However, be careful: during 2017-2018, Google implemented new search optimization systems, removing repetitive or nonsensical SPAM content. There is no need to be excessive in the use of keywords. Use a keyword search tool suitable for your topic and be weighted: the goal is to appear as high as possible in searches, not to disappear altogether. Here’s a tool to find the right keywords! https://kwfinder.com/ Here you can also do different analyzes of your blog and it’s a nice and easy to use tool even for a beginner.
SEO Pro Tips: – Before writing any article on your blog, make sure what are the most searched words in the subject you are addressing.
include both primary keywords and two to four secondary keywords: you’ll be amazed how important these are too: secondary keywords help search engines understand your blog content better and therefore bring you closer to similar searches, so points for you!
Always think about the needs of your customers and readers: provide them with quality and non-redundant content, with clear information and suitable for all tastes. This is how you ensure that a reader becomes loyal and will look for you in the future. When it comes to writing… write a lot! Recent studies have shown that a text with more than 500 characters will be accessed and read to the end 6 times more than a short test of up to 500 characters. Consider that this way you will kill several birds with one stone: it will be much easier to enter the keywords – so necessary – without repeating yourself, you will be able to explain in detail what you want to share with your audience and you’ll earn loyalty too.
Try to use your keywords either at the beginning of the paragraph or at the end. Think about visibility but also take into account the frequency of these keywords – you don’t want spam or low quality content. On the same principle, use one of the keywords in the description or subtitle (H2) Be original in your content. If you are faced with technical data that is usually standardized, approach a creative and friendly language or a new interpretation. Solutions exist! Watch your grammar! Double-check that you’ve spelled the keywords correctly (the reason is obvious) and make sure of your image online. Good grammar, correct punctuation, and a clear, grammatically correct message will lift you up.
Along the way, start using your keywords in both your titles and your perma-link (the link available to your blog according to your article). Use tags and, where appropriate, insert links into your text. They give you the advantage of quality, informative and useful content for readers. For credibility, you can also provide citations – provide their source and the chances that searching for names in your chosen field will appear in search engines will increase.
Use social networks as much as possible: provide data about the authors or the company they work for, your business
Use an On Page SEO Checker tool. That is, a tool specially made to warn you where there are still things to improve, if you have chosen the right keywords and if you have used them as often as necessary. These types of tools come to your aid and are specially designed to be easy to use.
Having said that, we hope that after reading this article, SEO is no longer such a foreign field to you. SEO is what helps you be in the results of search engines like Google and it plays an important role. Be creative, original and experiment!