Are you #Instagraming?
We live in a digitized world, oversaturated with information and content, that’s why the visual type of picture or video captures the audience the fastest and helps them remember you as a brand. Visual memory is predominant for most people, but to get that return ticket into the universe of digitally posted information, iconic content needs to be original and remarkable.
Instagram has for some time replaced the social platform Facebook in terms of consumer preferences. Rightfully so, we would say. Content is the king in Social Media and any self-respecting brand must reach the consumer through all the channels available, even more so on Instagram, which now offers the possibility to target and obtain conversions in a simple way and easy.
But what is the deal with Instagram, after all? How does it work, how do we build a community and how often do we need to post to be relevant?
After determining what the theme of the Instagram profile will be and how we arrange the visual content so that it creates the message we want to convey, we can also think about creating a community.
In order to achieve this goal, we must have a very clear image of the consumer in mind and answer the question: why? Once we know why we are going on this journey and who we want to meet on this journey, we will know how to communicate and how to choose the right images (and filters) so that they endear us and become part of our group. And let’s not forget, of course, the creation of a personal hashtag with the help of which our target audience can find, as well as the addition of relevant hashtags, which create visibility for the posts.
Moreover, in order to attract these digital travelers to our side, we need to satisfy their needs as well, to earn their trust. That is why the posts must be thought out in such a way as to provide them with useful information and quality content, which will bring them added value. We need to create a relationship with them, respond to their messages, comments and offer them, from time to time, a nice giveaway to keep them in our hearts.
But how often should we post? Or when?
Statistics show us that Instagram reaches its highest levels of active users between 18:30 and 19:00. But we’ll find out where our audience peaks online with custom insights and statistics. Therefore, for reach and engagement to grow organically, it would be ideal to post when they are there to receive the message, thus not risking our post getting lost in the black hole of the internet. Also, in order not to become irritating and aggressive to our audience, we should have a limit and post twice a day, maximum maximorum.
This would be, broadly speaking, a recipe for success on Instagram, whether we are talking about business, education, personal branding, etc. You have to remember only this: visual content is the king of social networks, and without it, we practically do not exist in the minds of our target.