We live in a world where every kind of information is available to us a click away, and the speed with which we can access this information at any time makes to make the world seem smaller
Many of us spend a lot of time on the Internet, whether we’re reading news, watching a movie, relaxing by “scrolling” on social media, or looking for products to purchase.
For any business that wants to stand out, online presence has become crucial. But before creating a website, there are some aspects that we need to consider and a series of questions that we need to answer:
What is the purpose of the site?
As in any field, before starting the journey, we need to plan the journey. Establishing a purpose is extremely important because it dictates the design and content that the site will have. For example, a showcase site will look completely different than a sales site. Likewise, a recipe site will have a completely different design than a site about auto parts. So, the first thing you need to know from the very beginning is what you want to achieve with this website and what it will be about.
Who is the target audience?
Of course, many companies want to reach all age groups, from all backgrounds. Sure, we can understand why, but most of the time the most effective way to promote your business is to choose the first two audience groups and to focus on their needs and wants. Gen Z will most likely not be interested in knitting needles any more than baby boomers will be interested in skateboards. It is very important to understand and analyze our audience. It is important to study what political, economic, socio-cultural, technological, ecological and legal environment it comes from (PESTEL analysis) and what interests it has.
What features do I want the site to have?
Features are the elements that make the site more interesting and interactive. For example different buttons, forms, direct buttons to social media, etc. It is good that these are established from the beginning, so that the design of the site is thought according to all these elements. Let’s look at some examples: a website that has an online store will always have buttons to add products to the shopping cart, buttons that will never be found on a presentation site. Also, a shop may have product categories and buttons to filter products according to different criteria, while a showcase site will most likely have much more information and descriptions. In addition to these important questions, there are several other aspects to consider:
Domain name and logo – The domain name is very important because it influences how easily people can reach your website and how much trust the company inspires. The domain should be easy to write, short, memorable and avoid numbers and hyphens as much as possible. A brand’s logo is also extremely important. A picture is worth a thousand words, a design that must remain in the consumer’s mind. Here is a link to an article that talks about this in detail.
Website host – A website host is a company that provides the technology and services necessary for a website to function on the Internet. This company provides a safe and secure space for storing all the data on your website. Make sure you know how much information you want on the site, because the price of the domain is set according to the space required.
Website design – The first impression is important, so the colors and design chosen must create a positive emotion that is easy to remember for those accessing the website. One of the most important aspects is that the design is clean and pleasant. A quality design is intuitive and easy to read, focusing on important information. Also, make sure your website can be easily accessed from both mobile and desktop. The colors used convey different messages. For example, red grabs attention while blue gives the feeling of a reliable, business-focused brand.
SEO – SEO services ensure the visibility and appearance of the website on the first page of any search engine. The most important elements are: keywords, site loading speed, its security, the existence of backlinks (links on external websites that have similar content). SEO is an extremely important process for website traffic. Here you can find an article about blog optimization.
Interactive and Engaging Content – Imagine what it would be like if art galleries never changed their exhibits. Would you visit the gallery a second time? The same principle applies to websites. The presence of articles is very important because it also helps with SEO, but also with maintaining a regularly posted and current, relevant content. In addition to articles, photo content, video and even testimonials make the site more attractive. Here is an article about video content and the rules to follow.
Maintenance – Just as a car needs maintenance, so does a website. Maintenance generally refers to uploading new content and replacing or fixing broken links. It is important to know who will handle this – someone from your company or a specialist firm.
In conclusion, before you start working on a website, make sure that you create a map of your future web page, that you ask yourself the right questions and that you do not lose sight of all the important aspects that lead to building a beautiful, qualitative and success. Have we convinced you of the importance of a website for your business and you don’t know where to start? Let’s hear each other and discuss. We know how to help you.