Solar Energy Bucharest Summit
For
Creative Communication
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The organizers of the Solar Energy Bucharest Summit, a new industry event, faced the challenge of creating a strong brand identity for its first edition.
BEGINNING
We conducted market research to identify their target audience and better understand their needs and expectations.
We found that their target audience was made up of professionals and enthusiasts from various fields, including energy, technology, and environmental sustainability. These individuals were interested in learning about the latest developments in solar energy, networking with industry peers, and exploring opportunities for collaboration and innovation.
What we did
Based on these insights, we developed a brand positioning that emphasised the conference’s focus on solar energy as a solution for a sustainable future.
We created a brand identity that was modern, vibrant, and futuristic, using bold colors and geometric shapes to convey a sense of energy and innovation. The brand name and logo featured a stylized sunburst, which became a central element of the conference’s visual identity.
