Poem Caffe

Website
Copywriting
Photo & Video

The goal of this UI/UX was to design a user-friendly and visually appealing online store for a confectionery.

The website had to help users to easily find and purchase the products they are interested in, and provide an easy way for users to contact the confectionery and leave reviews.

Before designing the website, we conducted some research to understand the target audience and their needs. Here are some key insights we found:

The target audience for this website was likely to be individuals who are interested in purchasing high-quality confectionery products for personal consumption or gifting purposes.

Users wanted to be able to easily find and purchase the products they are interested in, such as by browsing categories or using a search bar.

Users wanted to be able to see detailed information about the products, including ingredients, nutritional information, and reviews.

Users wanted to be able to contact the confectionery and leave reviews.

Users are likely to be accessing the website on a desktop or laptop computer, as well as on mobile devices.